Presentation Folders - Thinking out of the box
By: Donald Prill
The Internet has
become a dominant marketing force in Today’s competitive business world. Any business that produces a physical product
or provides a special service can now reach out and touch an unlimited ocean of
potential new online customers with the simple click of the mouse.
competition at an all time high, the need to market your product or service
with a high degree of competence and a marketing effort that may require you to
think out of the box to get the desired results.
folders are a perfect vehicle to apply a creative eye popping marketing or
presentation solution for your product or service.
successful design strategy for presentation folders is changing the folder's normal
size and shape. You can create folders that are smaller or larger than the
standard folder size. Also you can change the color and the folder's shape. It
can be a circle, a pyramid or the shape of your product or other related
concepts. Basically, any size and shape that is outside of the normal will stimulate
curiosity in people. Combining shape and
size with outstanding color printing will drive immediate attention to the folder,
especially the materials inside.
in designing outstanding presentation folders is to utilize different
materials. Your folders can be made of normal folder paper or board, or you can
try something interesting like recycled paper, textured paper, embossed
lettering, and even plastic if you want. By utilizing high quality pre-press and
post-press production capabilities to match your project requirements with
state-of-the-art six color printing to protective film lamination in gloss, matte
and satin finishes and special effects like foil stamping, embossing/debossing
and die-cutting you can create presentation folders that will stop potential
customers in their tracks.
can be sales lead generators, product deal closers, material organizers, and
much more. They will produce amazing results for you if you take care to
present your information clearly and with purpose.
In these Tough
economic times, you need all the competitive edges that you can get, the
presentation folder itself should be impressive enough that any potential customers
will open it just to find out more about your company, product, or service.
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